Creating and selling a service offering

Creating and selling a service offering

7 students
3h 30m
16 module(s)

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About

Detailed Presentation

This training guides you step by step in building a solid and coherent service offer, tailored to the realities of the work of trainers and consultants. It helps you clarify your market, define your niche, structure your services, and highlight a value proposition that truly sets you apart. Through a practical and progressive approach, you will learn how to transform your expertise into a clear, credible, and appealing offer for your clients. You will discover how to optimise your positioning, choose the most suitable service formats, set your prices, and present your offer in a professional and compelling way. The course also covers visibility and sales strategies: prospecting techniques, targeted communication, handling objections, and methods for closing contracts confidently and effectively. By the end of the programme, you will be able to present a clear, structured, and profitable offer, equipped with the tools you need to attract clients and sustainably develop your business.

Overview

What this course covers

Creating and selling a service offering is an online UpSkills course in Entrepreneurship & Offer Development, organised into 17 modules, 17 lessons and 3h 30m of content. Each sequence pairs theory with hands-on practice so that what you learn transfers directly to a real professional setting.

By the end of this programme you will be able to analyse your market and identify your niche, structure a professional and coherent service offer, define a clear and impactful value proposition and develop different service formats (standard, premium, bespoke). These skills are built up gradually across the course, consolidating the fundamentals before moving on to more advanced material.

The learning path opens with “Introduction and key issues for instructors and consultants” and closes with “Creating a service offering (Instructors & Consultants)”, taking in “Understanding the market and identifying your niche”, “Defining your value proposition” and “Defining your positioning” along the way. The sequence is designed so each module builds on the one before it.

This course is aimed at learners at beginner level looking to build their skills in Entrepreneurship & Offer Development. It suits both individual upskilling and a company-led development plan, and needs no special software or equipment to follow.

The programme is led by Nawal EL FARJI, who brings 22 years of experience in the field; you learn at your own pace, with no fixed schedule, from desktop, tablet or mobile; an UpSkills certificate is issued once you complete the course.

What you'll learn

Key Objectives

Analyse your market and identify your niche

Structure a professional and coherent service offer

Define a clear and impactful value proposition

Develop different service formats (standard, premium, bespoke)

Set your prices according to perceived value

Build a convincing sales pitch

Implement an effective prospecting strategy

Respond to objections and close your sales

Retain clients and ensure professional follow-up

Program

16 module(s)

1

MODULE 1

Introduction and key issues for instructors and consultants

1 element

Module 1

10 min
VIDEOFree Preview
2

MODULE 2

Understanding the market and identifying your niche

1 element

Module 2

15 min
VIDEO
3

MODULE 3

Defining your value proposition

1 element

Module 3

15 min
VIDEO
4

MODULE 4

Defining your positioning

1 element

Module 4

15 min
VIDEO
5

MODULE 5

Segmenting and understanding your customers

1 element

Module 5

14 min
VIDEO
6

MODULE 6

Defining the benefits and outcomes for your clients

1 element

Module 6

12 min
VIDEO
7

MODULE 7

Designing your service or course offering

1 element

Module 7

14 min
VIDEO
8

MODULE 8

Setting the price of your offer

1 element

Module 8

13 min
VIDEO
9

MODULE 9

Building a sales pitch

1 element

Module 9

11 min
VIDEO
10

MODULE 10

Choosing your sales channels

1 element

Module 10

11 min
VIDEO
11

MODULE 11

Building your professional online presence

1 element

Module 11

14 min
VIDEO
12

MODULE 12

Prospecting techniques and client acquisition

1 element

Module 12

12 min
VIDEO
13

MODULE 13

Handling objections and negotiating

1 element

Module 13

14 min
VIDEO
14

MODULE 14

Closing the sale effectively

1 element

Module 14

12 min
VIDEO
15

MODULE 15

Customer loyalty and follow-up

1 element

Module 15

14 min
VIDEO
16

MODULE 16

Summary and personal action plan

1 element

Module 16

14 min
VIDEO
17

MODULE 17

Creating a service offering (Instructors & Consultants)

1 element

Multiple-choice quiz

QUIZ

Requirements

Before you start

Possess an expertise, skill, or know-how you wish to offer

Be engaged in a training, consulting, or coaching project

Be motivated to structure a professional service offer and grow your activity

Have access to a computer and an Internet connection to complete the course activities and exercises

Categories

Entrepreneurship & Offer Development
Creating and selling a service offering | UpSkills