Entrepreneurship and starting a business
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About
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Starting a business cannot be improvised: you must understand the market, structure your idea, master financial tools, and know how to develop a winning strategy. This training guides you step by step, from identifying an opportunity to implementing a viable, innovative, and sustainable project. Through a comprehensive programme inspired by leading entrepreneurial practices, you will learn how to analyse your environment, design a convincing business model, develop an effective marketing strategy, and establish the foundations of sound management. Accessible and practical, this training helps you transform your idea into a solid business ready to grow, innovate, and stand out.
Your trainer
Nawal EL FARJI
22 years of experience
With 22 years of professional experience, Ms Nawal has worked in training, management, coaching and support in its various forms. Since 2016, she has been working as an independent instructor, coach and consultant for companies, institutions and individuals. Her career has enabled her to develop in-depth expertise in skills development, work organisation and change management.
Overview
What this course covers
Entrepreneurship and starting a business is an online UpSkills course in Entrepreneurship & Offer Development, organised into 8 modules, 9 lessons and 1h 37m of content. Each sequence pairs theory with hands-on practice so that what you learn transfers directly to a real professional setting.
By the end of this programme you will be able to identify an opportunity and analyse their market with a structured approach, build a clear, coherent, and value-driven business model and develop a structured and compelling business plan. These skills are built up gradually across the course, consolidating the fundamentals before moving on to more advanced material.
The learning path opens with “Identifying opportunities and market research” and closes with “Multiple-choice test – Entrepreneurship and business creation”, taking in “Business model and business plan”, “Marketing and sales strategy” and “Funding and financial management” along the way. The sequence is designed so each module builds on the one before it.
This course is aimed at learners at beginner level looking to build their skills in Entrepreneurship & Offer Development. It suits both individual upskilling and a company-led development plan, and needs no special software or equipment to follow.
The programme is led by Nawal EL FARJI, who brings 22 years of experience in the field; you learn at your own pace, with no fixed schedule, from desktop, tablet or mobile; an UpSkills certificate is issued once you complete the course.
What you'll learn
Key Objectives
Identify an opportunity and analyse their market with a structured approach.
Build a clear, coherent, and value-driven business model.
Develop a structured and compelling business plan.
Define an effective marketing, digital, and commercial strategy.
Manage key financial aspects: budgeting, cash flow, funding, and risk.
Organise, develop, and sustain their business through an ethical and innovative approach.
Program
8 module(s)
MODULE 1
Introduction to entrepreneurship
1 elementLesson
10 minMODULE 2
Identifying opportunities and market research
1 elementLesson
14 minMODULE 3
Business model and business plan
1 elementLesson
13 minMODULE 4
Marketing and sales strategy
1 elementLesson
10 minMODULE 5
Funding and financial management
1 elementLesson
12 minMODULE 6
Legal status and administrative formalities
1 elementLesson
11 minMODULE 7
Operational and organisational planning
1 elementLesson
12 minMODULE 8
Digital marketing and communication
1 elementLesson
15 minMODULE 9
Multiple-choice test – Entrepreneurship and business creation
1 elementLesson
- Free sign-up — no payment at this step
- First capsule free, available right away
- You join this programme with your profile
10 learners have already joined
Secure payment
Requirements
Before you start
To follow this programme in optimal conditions, it is recommended to have:
• Genuine motivation to develop a project or business idea.
• Basic proficiency with office tools (Word, Excel).
• A stable Internet connection to access materials and exercises.
• The ability to complete practical tasks: analyses, mini studies, business canvases.
• Openness, creativity, and a willingness to learn independently.
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Course feedback
Average rating
1 approved reviews
Ratings distribution
Je tiens à vous exprimer mes sincères remerciements pour ce cours en ligne. Compte tenu de mon emploi du temps, il n'était pas facile de l'intégrer mais la flexibilité offerte m'a permis de gérer mon temps sans perturber mes activités quotidiennes. Par ailleurs, cette formation a mis en lumière de nombreux aspects de l'entrepreneuriat et de la création d'entreprise que j'ignorais auparavant. Vous avez expliqué avec clarté les compétences clés, la stratégie marketing, la planification opérationnelle, le choix de la structure juridique et l'analyse de marché autant de sujets qui sèment souvent la confusion chez les aspirants entrepreneurs. Désormais, je possède une compréhension claire et précise de tous ces éléments. Je recommande vivement de suivre ce cours , il vous assurera de réussir dans les projets que vous comptez entreprendre. Merci.