Digital Advertising and Retargeting
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Introduction to Digital Advertising / The Different Advertising Channels
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About
Detailed Presentation
This course offers a clear, step-by-step introduction to digital marketing, covering its context, current challenges and underlying mechanisms. You will discover what digital marketing really is, what its main stages are, how key levers such as online advertising (ads) work, and how to build a coherent, effective digital strategy. The course focuses on understanding the bigger picture rather than isolated tactics. Designed for beginners, this course gives you a structured view of digital marketing, helps you understand the essential metrics and lays the groundwork you need to manage or launch your first marketing activities in a competitive digital environment.
Overview
What this course covers
Digital Advertising and Retargeting is an online UpSkills course in Digital Marketing & Strategic Communication, organised into 6 modules, 8 lessons and 2h 21m of content. Each sequence pairs theory with hands-on practice so that what you learn transfers directly to a real professional setting.
By the end of this programme you will be able to understand the context and challenges of digital marketing, identify the main stages of a digital marketing approach, understand the role of key figures and performance indicators and discover the basics of online advertising (ads). These skills are built up gradually across the course, consolidating the fundamentals before moving on to more advanced material.
The learning path opens with “Section 1” and closes with “Final quiz”, taking in “Section 2”, “Section 3” and “Section 4” along the way. The sequence is designed so each module builds on the one before it.
This course is aimed at learners at beginner level looking to build their skills in Digital Marketing & Strategic Communication. It suits both individual upskilling and a company-led development plan, and needs no special software or equipment to follow.
The programme is led by Saoussane ABDELLI, who brings 12 years of experience in the field; you learn at your own pace, with no fixed schedule, from desktop, tablet or mobile; an UpSkills certificate is issued once you complete the course.
What you'll learn
Key Objectives
Understand the context and challenges of digital marketing.
Identify the main stages of a digital marketing approach.
Understand the role of key figures and performance indicators.
Discover the basics of online advertising (ads).
Build a clear, coherent digital marketing strategy.
Program
5 module(s)
MODULE 1
Section 1
1 elementIntroduction to Digital Advertising / The Different Advertising Channels
17 minMODULE 2
Section 2
2 elementsGoogle Ads: Principles & How It Works
20 minGoogle Ads: Principles & How It Works (continued)
18 minMODULE 3
Section 3
2 elementsFacebook & Instagram Ads: Strategy & Setup
28 minFacebook & Instagram Ads: Strategies & Set-up (continued)
23 minMODULE 4
Section 4
1 elementRetargeting: Definition & Importance
23 minMODULE 5
Section 5
1 elementBest Practice & Conclusion
12 minMODULE 6
Final quiz
1 elementFinal quiz
- Free sign-up — no payment at this step
- First capsule free, available right away
- You join this programme with your profile
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Secure payment
Requirements
Before you start
No technical prerequisites are required.
Course open to complete beginners.
An interest in marketing, communications or digital is recommended.
Having a professional, entrepreneurial or personal project in mind is an advantage.
A willingness to understand and structure your first digital marketing activities.