SEO & SEA: Master Search Strategies for Targeted, Profitable Traffic
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About
Detailed Presentation
The course “SEO & SEA: Master Search Strategies for Targeted, Profitable Traffic” helps you understand how search engine visibility works, identify the key SEO factors and distinguish between the logic of organic and paid search. It covers the principles of pay-per-click, budget control and building search network campaigns, with hands-on practice in Google Ads, so you can generate qualified, measurable traffic.
Overview
What this course covers
SEO & SEA: Master Search Strategies for Targeted, Profitable Traffic is an online UpSkills course in Digital Marketing & Strategic Communication, organised into 7 modules, 8 lessons and 2h 55m of content. Each sequence pairs theory with hands-on practice so that what you learn transfers directly to a real professional setting.
By the end of this programme you will be able to understand the fundamentals of SEO and SEA, compare organic and paid search effectively, master pay-per-click and budget control and creating and managing a Google Ads search network campaign. These skills are built up gradually across the course, consolidating the fundamentals before moving on to more advanced material.
The learning path opens with “Introduction” and closes with “Final quiz”, taking in “The key factors in SEO”, “SEO versus SEA: a comparison” and “Mastering budget control and pay-per-click” along the way. The sequence is designed so each module builds on the one before it.
This course is aimed at learners at beginner level looking to build their skills in Digital Marketing & Strategic Communication. It suits both individual upskilling and a company-led development plan, and needs no special software or equipment to follow.
The programme is led by Saoussane ABDELLI, who brings 12 years of experience in the field; you learn at your own pace, with no fixed schedule, from desktop, tablet or mobile; an UpSkills certificate is issued once you complete the course.
What you'll learn
Key Objectives
Understand the fundamentals of SEO and SEA
Compare organic and paid search effectively
Master pay-per-click and budget control
Creating and managing a Google Ads search network campaign
Program
6 module(s)
MODULE 1
Introduction
1 elementIntroduction
22 minMODULE 2
The key factors in SEO
1 elementThe key SEO factors
23 minMODULE 3
SEO versus SEA: a comparison
1 elementSEO versus SEA: a comparison
27 minMODULE 4
Mastering budget control and pay-per-click
1 elementMastering budget control and pay-per-click
28 minMODULE 5
The different ad types on the search network
1 elementThe different types of ads on the search network
25 minMODULE 6
Partie pratique
2 elementsSetting up the campaign on the "Google Ads" search network
28 minGoogle Ads automated assets
22 minMODULE 7
Final quiz
1 elementFinal quiz
- Free sign-up — no payment at this step
- First capsule free, available right away
- You join this programme with your profile
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Secure payment
Requirements
Before you start
No technical prerequisites are required.
Course open to beginners.
A basic knowledge of the internet and search engines is sufficient.
An interest in digital marketing or online visibility is recommended.
Having a professional, entrepreneurial or personal project in the pipeline is an advantage.